Experts shone a spotlight on the Middle East’s travel investment ecosystem at Arabian Travel Market (ATM) 2024, which concludes today, Thursday 9 May at Dubai World Trade Centre (DWTC) until Thursday 9 May. Panellists speaking during the exhibition’s entrepreneurship summit said levels of industry funding are growing in the region but that more needs to be done to support travel startups. The Middle East’s contribution to global travel revenues currently stands at approximately 5%, which is comparable to the proportion of international startup funding it is attracting, according to data from McKinsey & Company. While levels of investment have increased significantly in the wake of the global Covid-19 pandemic, speakers noted that funding for regional travel entrepreneurs is growing from a relatively low base.